NEW LONG TERM EXHIBITION

Manoel Vieira Araújo.

The man and the entrepreneur

Manoel Vieira Araújo.

The Hat Museum has an important collection of objects and documents that came from the company Vieira Araújo S.A. 
In 2015, celebrating the 96th anniversary of this company, the Hat Museum opened a long term exhibition entirely dedicated to Manoel Vieira Araújo (1887-1973), its founder.
On 10th October 1919 Vieira Araújo and his brother in law, Alfredo Gomes de Bastos, have created the Vieira Araújo & Companhia. Initially dedicated to the production of hats, later on, they have introduced the production of pencils, footwear, shirts and even plastic items. 
In 1931, Vieira Araújo acquired the Fábrica Portuguesa de Lápis (Portuguese Pencil Factory ) from Vila do Conde and, in 1936, he creates the Viarco brand (the only Portuguese brand of pencils). In 1941 he relocates the company in S. João da Madeira where, still today, continues to be managed by his family as the only Portuguese pencil factory.
At the same time, Vieira Araújo is appointed Treasurer in the Santa Casa da Misericórdia and, in 1954, he was elected Mayor of S. João da Madeira (1954-1962).
Vieira Araújo also left an important legacy in social welfare and cultural development of his city thus becoming a very respected and renowned figure. 
 
This new long term exhibition can be visited in the Hat Museum during its opening hours.