News

Hat Museum takes part in the 8th Conference of the Algarve Museum Network

november 14, 2025

On 14 November, the Hat Museum took part in the 8th Conference of the Algarve Museum Network.

To mark the 20th anniversary of the Faro Convention (2005), the paper ''From Unhas Negras (Black Nails) to Heritage: a Relationship with History(ies)'' was presented. It addressed the museological and heritage-related challenges involved in the way the Museum integrates the hat-making community into the museological process, preserving not only objects and memories, but also putting into practice the notion of heritage as a living and participatory process.

INTERNACIONAL MUSEUMS DAY

may 21, 2024

Dear and dear visitors,    We want to express our deep gratitude to the nearly three hundred people who honored us with their presence at the Hat Museum during the celebrations of International Museum Day 2024.    This year’s theme, "Museums, Education and Research", highlighted the importance of cultural institutions in offering a complete educational experience. Your enthusiastic participation contributed to the success of the celebrations that took place on the weekend of 18 and 19 May, as well as to the promotion of a more conscious, sustainable and inclusive world.    We will continue to work with dedication to deliver enriching and memorable cultural experiences.    Thank you for being part of this cultural journey.

World Book and Copyright Day

april 23, 2024

The World Book and Copyright Day is celebrated annually on 23 April. This day was proclaimed at the 28th General Conference of the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1995.   The purpose of this day is to promote reading and copyright protection. It also highlights the importance of books as a basic element of education and the progress of a society.   The Hat Museum highlights the novel "Unhas Negras" of the Sanjoanense writer João da Silva Correia, which tells the hard life of the workers of the hat industry in the early twentieth century.   In those damn machines, you put the rabbits still alive on one side, and ready-made hats on the other. But if by chance the work brings defect, there is no greater difficulty. Return the rabbits to the gear, and she restores the rabbits, alive again! Unhas Negras   The book is for sale in the museum shop.

Annual Meeting of the Portuguese Network of Museums

march 26, 2024

The Hat Museum was present at the Annual Meeting of the Portuguese Network of Museums - Strategies and perspectives, which took place on March 21 at the Maritime Museum of Ílhavo.   In this event, took place the accreditation ceremony of the 4 new museums of RPM: Museu do Oriente, Museu Medeiros de Almeida - Artes Decorativas, Museu Municipal Santos Rocha and Museu das Artes de Sintra, to which we welcome.   This was also the moment of election of 3 RPM representatives, of central, local and private administration. The director of the Hat Museum, Tânia Reis, was one of the nominees to join the list of possible representatives of the Portuguese Network of Museums, in the category "Local Administration".   Of the 165 museums belonging to RPM, only 15 possible representatives were appointed, 5 per category.   Although not elected to the position, this appointment is a recognition of the work done by the staff of the Hat Museum.   Our congratulations to the colleagues who were elected to represent RPM: > In Central Administration: Vítor do Castelo, Angra do Heroísmo Museum. > In Local Administration: Andreia Conceição, from the Maritime Museum of Sesimbra > In Private Administration: Isabel Víctor, from the Sporting Museum.   The diversity of the museums of the elected representatives demonstrates the richness and variety of the Portuguese museum landscape, and we are confident that they will play a key role in strengthening and promoting our museums.

MASTERCLASS with Graciella Starling

february 15, 2024

On February 6th, in an environment of creativity, sharing and learning, two masterclasses were held at the Hat Museum, conducted by the prestigious Brazilian designer Graciella Starling. This event was attended by fashion students, teachers of product design, hatters and entrepreneurs from the world of headwear, artists and artisans, with a common passion: fashion. Graciella shared her expertise and experience, a unique experience for all present. We thank all participants for making this event so special!   Stay tuned for upcoming learning opportunities and events at the Hat Museum. We will continue to bring unique experiences to all fashion and headwear enthusiasts! ????   If you want to be contacted for the next headgear masterclasses, please send your email to museuchapelaria@cm-sjm.pt.

Inauguration of the temporary exhibition Graciella Starling. Hat Couture from Brazil

february 5, 2024

Last Saturday was the official opening of the most recent temporary exhibition at the Hat Museum: "Graciella Starling. High Hat Shop of Brazil". A true celebration of creativity and daring, featuring 60 stunning creations from the renowned designer, affectionately nicknamed "Philip Treacy of Brazil".  The opening event was a unique experience, enhanced by the incredible performance of the São João da Madeira Music Academy. We warmly thank the talented student Dinis Martins and the dedicated teacher João Fernandes for providing such a special and harmonious moment.  A special thanks to all who attended, making this moment even more special.   The exhibition will be open to the public until June 30, 2024. Don’t miss the opportunity to explore this fascinating universe in the heart of S. João da Madeira. 

Municipality of S. João da Madeira and University of Aveiro sign collaboration protocol

december 15, 2023

On December 13, 2023, a collaboration protocol was signed between the Municipality of S. João da Madeira and the University of Aveiro.   This cooperation translates into the pedagogical and scientific exchange of teachers, researchers and students in joint programs of graduate and postgraduate training, in the organization of initiatives of academic, cultural and scientific dynamization, and in the development and joint development of research activities and research projects between the Hat Museum, the Shoe Museum and the Deca - Department of Art Communication of the University of Aveiro.    At this time protocol, which took place in the Shoe Museum, were present the Mayor of S. João da Madeira, Jorge Sequeira, the Councilwoman of Education, Irene Guimarães, the head of the Office of the Presidency, José Fonseca, as well as the Director of the Hat Museum, Tânia Reis, and the Director of the Shoe Museum, Sara Paiva.   The University of Aveiro was represented by João Veloso, vice-rector for cooperation with society, Ana Veloso, director of Deca, Cláudia Albino, for the ID+ Department, and professor Pedro Carvalho de Almeida.

HAT MUSEUM SIGNED PROTOCOL OF NATIONAL PROGRAM PROMUSEUS 2023

october 28, 2023

The Directorate General for Cultural Heritage approved the application of the Hat Museum to the "Promuseus 2023" program, and on 26 October the protocol formalizing this support was signed, for the implementation of a project to reformulate the permanent exhibition area of this institution, aiming to introduce improvements in accessibility and inclusion.   The signing ceremony, attended by the director of the Hat Museum, Tânia Reis, took place at the Navy Museum, located in the Jerónimos Monastery, in Lisbon, with the presence of the Secretary of State for Culture, Isabel Cordeiro, and the Director General of Cultural Heritage, João Carlos dos Santos.   The Hat Museum was one of 40 that, nationally, saw approved the projects that applied for this year’s ProMuseus contest.   This is a program of financial support for the museums of the Portuguese Network of Museums not dependent on the central administration and that aims to contribute to the qualification of the national museological fabric.

CONSERVATION WORKSHOP

october 1, 2023

It is already on October 9 that the Headgear Museum will host the conservation workshop "Hats: Knowing, understanding and preserving". Promoted by the team of the National Costume Museum, this workshop is part of the temporary exhibition of the Hat Museum “Milliners… The Collection of the National Costume Museum”, and its primary objective is to make known the guidelines for good preservation practices this rich and diverse cultural heritage that is the hat, the Museum´s object of study. Registration is still ongoing. For more information, contact the Museum by email at museuchapelaria@cm-sjm.pt or 256 200 206.

THE EUROPEAN HERITAGE DAYS 2023

september 1, 2023

From the 22nd to the 24th of September, the European Heritage Days are celebrated. This year, under the theme "Living Heritage", we intend to explore the practices, places and objects that are now part of our cultural heritage and have been transmitted from generation to generation, adapting, but remaining alive and constantly recreated by communities and groups. , adjusting to their changing cultures, landscapes and the places they inhabit. The Hat Museum joins this initiative with a set of activities for all ages. See our schedule here.

FOR A FELT CIRCULAR ECONOMY EORKSHOP

august 20, 2023

As part of the 2023 European Heritage Days, the Hat Museum presents another felt workshop, on the 23rd of September, at 2 pm. Promoted by Feltrando Portugal, it aims to raise public awareness of the Circular Economy, Upcycling and Recycling, starting from an industrial waste, uncommon, but very identifying of a region and industry – Felt. By promoting material reuse practices, it will be possible to highlight the basic principles of the Circular Economy, which also include the recovery of ancient traditions and techniques of “know-how”, through design and innovation. Based on the experience of Filomena Almeida, promoter of the FELTRAND project, products for everyday use will be created, from home textiles to fashion accessories.   For more information, contact us via email at Museuchapelaria@cm-sjm.pt or by phone 256 200 206.

Hat Museum distinguished at the APOM 2023 Awards

june 1, 2023

On the 26th of May, the Hat Museum was distinguished by APOM - Associação Portuguesa de Museologia, in the Development category. The APOM 2023 Awards ceremony, held at the Museu do Ar - Pêro Pinheiro, in Sintra, was attended by José Fonseca, Head of the Office of the Presidency, Tânia Reis, Director of the Hat Museum, Luís Stoffel, donor of the goods included in the collection of the museum, and part of the Hat Museum team. The incorporation concerns the donation that the creator Luís Stoffel made to the Hat Museum, of 77 creations conceived for theatrical productions, fashion and in a pandemic context, which will enrich the collection of the Hat Museum, with regard to the registration of this art in the first decades of the 21st century.